Our main focus is to sell electronic items. Our business will be different than other e- commerce website because we will be selling customized Personal computers and laptops at discounted price. We will sell brand new and used products based on customers preference and budget limit. People have very limited knowledge about computer customization. We will make sure to provide information needed about our customized products to help customers make their purchase decision. The biggest advantage of selling online is that we do not need any kind of store or showroom to showcase our products which will save on running cost of our business.
Revenue model: People do not know much about computer customization and if they buy parts individually they have to pay a lot of money to make customized personal computers and laptops. We will buy computer parts in bulk to get trade discount and we will charge reasonable price to customers to make a good profit.
Fulfillment Strategy: For a Start we will use Canada post for shipment as we grow in our business we will contract with transportation agencies for cost effective and fast shipping.
- We will need people who have deep knowledge about the customization of products and can customize all kind of computers and laptops.
- An office where we can operate from
- A place to keep inventory
An estimate of monthly revenue and operating costs
- office space $1000-$2000 per month
- Technician: $5000-$10000 per month
- Inventory carrying cost: $1000-$2000 per month
- Shipping charges: as per orders
- 10- 25% estimated profit per order
Demographic: all over Canada
Age: 15- 60 years old
Behavioral characteristics: Rational customer who want to spend reasonable amount and retail shops who want to make commission by selling our products.
Income: $10000- $100000
Champ is a college student. He is 20 years old male living in Toronto. He makes $1000 a month by working part-time. He is interested in gaming and keeps buying gaming stuff. He spends lots of his spare time surfing the internet to find interesting facts and technology news. The rest of his spare time is spent on social networking.
Strength – We provide top quality amazing customization for every type of customer as per their demand and budget with our expert’s choice. Also, we provides experts recommendation, if a customer just need to ask and charge a little amount. From this we will earn more profits.
Weakness – As it’s our new business, our customers will expect fastest shipping but the goods will be heavy and having risk of damage during shipping. This will results in losing customers and even shipping a goods are also expensive.
Opportunities – In current time, there are very less ecommerce business doing these types of customizations and we will target only a specific area where the requirements are very high. Moreover, our experts live chat will be 24*7. In this case, one of our expert will always be online.
Threats – Walmart and Best Buy is our major threats as due to their huge brand name. As, they have huge money so that they can easily sell products in much lower price and this will not effect that much to them but for us decreasing price matters a lot. We will promote our products with making interesting videos in social media like Facebook, WhatsApp etc. to overcome this issue.
We are targeting mainly Canadian society people. Which has 36.71 million. As our website is delivering the product all over the world. But we are focusing mainly on Brampton and Toronto city as we are living here and we can advertise better and sell more as our presence will appeal more to the customers. Brampton has a population near about 600000. And Toronto has population near about 3.006 million. So if we calculate both numbers than we are circulating and selling our product to 3.6 million people. We are selling our product to customers by various techniques as we are popping up ads on Facebook, Instagram, YouTube etc. there are various other ways to like direct mail, loyalty programs and many more. We are selling spare parts and we are getting enough commission from sellers who selling our parts at their retail shops. Customer’s journey for purchasing our product is mainly begins when they buy any electronics like laptops, Computers and mobile phones. After this the need guard for mobile phone, Need various accessories and parts for laptops and computers as those are machines and will definitely have default once they get old. So, we are selling all the parts which customers need to renew in their electronics. As we are selling to 3.6 million est. and we are making near about 1000$ from one person as they will continue to buy something the whole year. It is estimated that we are making 3600000000$ a year. It’s the total money which includes everything our cost, expenses and revenue too.
Today, customers are looking for the newest and most unique customization option to individualize their personal computers and laptops has the answer. Companies offer more customization options and services. Nowadays lots of companies are available in market. Everything from custom lighting and custom printed personalized graphics, to custom painting, online shopping and air brushing on site within our new facility.
Nowadays computer games are loaded with incredible graphics, but the ultimate gaming experience requires the right equipment. Technology develops, recent computers processing speeds have come to be noted in the MHz or GHz because they are so fast. Higher processing speed, the faster computer will be able to run word processing application, music players, imaging software etc. In computer RAM basically represents the memory available to the programs running on your computer. RAM allows to run more applications at once. For example you could surf the web while listening to music, chatting with a friends on an instant messaging program. Newer computer and laptops usually have a minimum of 4 GB of RM. Computers and laptops stores data such as music files, photos, videos and various documents. Storage capacity of hard drives is measured in bytes.
Today, most computers usually come with a hard drive of over 500 GB. USB port in computers, allowing to store your files. It is recommended to “back up “your files onto an external hard drive: in the event that your computer “crashes” at least you won’t have lost all your data. USB found on both Mac and Pcs computers. Standard type of plug for most computers add-ons like internal hard – drives, joysticks, digital camera and cell phone cables.
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Nowadays, wide variety of payment options are available that files you needs. Classic payment methods including prepayments by bank transfer, Credit card, computer universe also offers convenient online payments methods like PayPal or SOFORT banking. Various option are available PayPal-paying by PayPal requires an active PayPal account. Payment is carried out through the PayPal website. If the ordered time are in stock, the order will be shipped immediate after the payment has been completed.
Amazon pay – if you have an amazon, you can amazon continent “amazon pay” system to pay your order maximum privacy and protection the data will stay only with amazon and will not be relayed.
Leasing (available in Germany only) – This option is selectable in the shopping cart only if the selected item is leasing complaint.
SOFORT banking- Sofort banking allows for orders of in-stock items to be shipped immediately.
If the person have any problem and enquiry related to the computers and laptop companies provide feedback options. Online sites are available where you buy a product. In these items contact numbers and e-mail addresses are available if any problem have a customers related to product. Company solve your problems. Customer opinion matters to us .customers send to every suggestion and implement the most helpful. Companies constantly improving their sites, so keep your feedback is important.
Search the company’s websites for a legitimate telephone number and address. If there is no way to contact this company offline, this may be a red flag that the business is not legitimate. Before doing business call the local chamber of commerce associated with address because the company’s website for discrepancies, and indicators of professionalism. Check the reviews from websites policy pages. Legitimate companies will almost have terms and condition pages, as well as privacy pages. If they do have terms and privacy policies, read through them carefully. Considered how the companies accepts payments.
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- Find stuff using the start menu search box. Simply hit the windows key or CTRL+Esc to pop –up the start menu and start typing into the “Search for programs or files” box. Just type first few letters of file name before windows start making suggestions for you. This option is particularly useful when you know exactly what you are looking for.
- Search the web directly from your browser address bar. Without wasting time by navigate to Google .com or being.com and then typing your query your search engine of choice if you just type the text you are looking for right into the address bar. We found the navigating to Google.com waiting for the page to load, typing in the search tern “laptops “into the chrome address bar, hitting enter and waiting for results took 4 seconds.
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Search engines have come a long way indeed. The current big guys are google, Bing and Yahoo. Humans, since time immemorial, have always had this strong inner desire to know. Google have a search capability fastest search engine. It was created by Larry page and Surgery Bring. It was called by Backrub. It was different. Other search engines focused on the obvious keyword relevance, backrub used the number of backlinks to a page to determine the search engine ranking. A search engine that gives you intelligent answers. Google are most valuable company in the world. Google search engine that’s contribute to that more than any of their wide range of products. Already have a working WordPress installation, hosted either remotely or locally. You may also need internet connectivity to install our plugin, which is actually a few kilobytes.
The plugin we are using is called relevance. Google is most powerful engine plugin as of now. I’m not surprised by that as I have used it my personal projects.
- it’s free and easy to use.
- It is helpful to search index manually. We can for instance leave custom post types or taxonomies out of our index.
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- It also provide something seemingly simple but extremely powerful; default operator for search that is ‘OR’ and ‘AND’ for your queries. ‘OR’ is used when any term is present while in ‘AND’ all terms are present.
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- Google page speed online:-This is a brand new service from Google that replicates its page speed service in online form.
- SITE –PERF.COM:- this site is very responsive and lets you test from a few different savers – two in the U.S and two overseas.
- WEBSITEOPTIMIZATION.COM:- This service is one of the best at giving recommendations on what to fix.
- GOOGLE CHROME PAGE SPEED: – The page speed chrome extension is phenomenal for getting results that look like a local application in terms of detail and presentation.
A good web experiences puts users in control and empowers them to be engaged. Utilizing content management system, client update content themselves without assistance. CM empowers the client to communicate quickly on their websites, generally without needing help.
It’s important to remember that beauty is the eye of the beholder. There are design qualities that distinguish a designer’s competency to execute a good website. Strati\ng with a basic principle, images on the website should be crisp and clear. Using a grainy images smaller than the standard browser size as a page background is an amateur designer’s first giveaway.
Webpages are larger and blurry after updating Firefox-how to fix. Fix problems that cause images to not show. Also have an audio and video issues in Firefox site.
Interactive tools: – it’s like
- People are familiar with google drive, it’s helpful for share and collaboratively edit Google Docs with anyone else who has a Google account, for free.
- Bubble.us is the one to allow users to easily create bubble maps that can be exported in various formats, saved and edited collaboratively.
- Workspaces is provide an easy place to create a members only web site where users can have discussions, share documents and so on.
- Facebook is a put up a group page specifically for your class. This only kids over 13. There are lots of teachers using.
- Google hangouts in becoming an increasingly popular alternative to skype for bringing remote groups of people to together to communicate and collaborate.
Sites are helpful in e-commerce:-
- Sites are helpful in online store that changes currency automatically means that your business can receive orders from almost anywhere in the world.
- The websites should be easily to navigate. If the website can retain the information for repeat shoppers, all the better. Anything that makes the shopping pleasurable and easy will encourage people to complete the purchases.
- Using video, photos and text an online store can demonstrate how their product solves a problems just effectively than a sales assistant in a shop.
- Reward your loyal customers and followers by providing your email newsletters subscribers and your followers on social media platforms with occasional discount codes and prizes.
- E-commerce sites are helpful to recommended additional suitable products for the purchase.
There are two primary jobs involved in creating a website. The web designer and web developer, who often work closely together on a website. Web designer is responsible for the visual aspects like the layout, coloring and typography of web page. In Microsoft office programs such as Excel, PowerPoint and Word, the view buttons area features that lets you change how the presentation or document appears. In Microsoft word, we have the options of print layout, full screen reading.
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The marketing strategy for any business is a key element because it leads to the success and smooth running of the business. Therefore, the strategy must be made according to the requirements of business. The advertising method that we use for our new business venture are through television, direct mail, business cards, loyalty programs, email marketing, social media and mobile marketing because it is very effective and useful way of advertising and these method clearly convey the message to the customers.
The marketing communication tactics both online and offline that we use for our new business plan are following:
- Direct mail: It is the most important medium in offline strategies and it is very effective and reliable.
- Business Cards: It is also a good offline marketing method because people remember the good, outdated and home-printed business card.
- Loyalty programs: The loyalty programs is also useful in building the customers for example by providing discounts and free items on their regular purchase from the website.
- Email marketing: It is very useful method of marketing as the information related to new advancements in business is provided to the group of people.
- Mobile marketing: It is the online marketing technique focus to reach specific customers through smart phones, SMS and emails.
Social media marketing: In this a product and service is promoted through social sites and business can easily communicates and build relationships online with individuals and other businesses.
ONLINE PRESENCE DESIGN
The key features of the site are following:
A good design: The design of the website must be attractive so the visitor will stay long on your site.
- Proper information: A website must include the proper information to make the user interested and what you promised to provide otherwise you can lose customers.
- Functionality: Each and every function of the website should be correct and quick because the poor functionality result in leaving your visitors frustrated.
- Contact information: A website must include the necessary contact information such as email and mobile number so in case of any difficulty they can use it.
We plan to use Go daddy hosting service because it provides product integration, phone support and downtime, tackles security issues and usability.
We use WordPress software because it is very easy to use learn, easy to manage, safe, highly secure and search engine friendly.
The platforms we intend to use are Facebook, Instagram and Twitter and the methods are email marketing, social media and mobile marketing.
Our presence will be maintained and enhanced by a strong, professional and engaged social media because it add to your credibility by expanding the number of followers and fans. Also by building a brand loyalty and learning how to improve.